Secret Garden Campaign & Launch Info
Featuring...
Muse: @isabelleimpala
Photographer: @cameron_mackie
Location: @talitsestatevineyard & @krinklewood
Creative Direction & Styling: @arnhem_arnhem_ & @ahhtash
Inspired by the rich palette of autumn, Secret Garden is a story of everyday moments & timeless style, infused with playful florals that add a touch of sunny nostalgia to even the coolest of days. We’re bringing you new and signature silhouettes, together with deliciously cosy knits to layer with vintage-style denim and cord, all effortlessly feminine and made sustainably with love for Mother Earth.
Our new print Amberley pays homage to the camellias and echinacea that flourish in autumn, coming in three distinct hues, Emerald, Ruby and Sapphire.
We’ve digitally printed these blooms onto 100% Lenzing™ Ecovero™. This beautiful fabric has a textured finish, with a soft drape and slightly heavier hand feel, making it perfect for moving into the cooler seasons. This goregous fabric is made sustainably from trees harvested from responsibly managed, renewable forests. These incredible fibres are carbon-neutral, pesticide free and require much less water than generic viscose. These feel-good fibres are created through an eco-responsible process with the water used to make wood pulp into a fibre being recycled and reused through a closed loop system, with any wastewater being purified and released safely back to nature.
This charming print comes in seven silhouettes: four that you’ve never seen before and three that are your favourite signature styles. With styles designed to suit all of our dream girls this collection will take you from slow mornings, to afternoon picnics under soft golden light, and on to those playful nights spent laughing with your loves. We know you need easy silhouettes to match your carefree spirit and laidback lifestyle; this collection was truly designed for you.
To compliment the story, we’re elevating your winter staples with Bella and Hope, our organic cotton knits. Bella arrives in Chapter One, she's unbelievably cosy, with vintage-inspired pointelle detailing and the most flattering drape, making her comfy and stylish - you might never take Bella off. Hope arrives in Chapter Two, with nostalgia levels at an all-time high. Like that 90’s treasure you’ve been dreaming of this cute cropped cardi with floral embroidery, scalloped edges and covered buttons is destined to become future vintage. And, Hope comes it two timeless colours - let's just say, one of each please!
These buttery soft knits are crafted from 100% organic cotton, making them a conscious layer to add to your winter wardrobe. Organic cotton conserves water, combats climate change and helps farmers to feed their families. No hazardous, synthetic pesticides, herbicides or fertilisers are used in the growing process. Organic farmers use natural methods like crop rotation to control pests and diseases, rather than chemical cocktails. Hazardous synthetic pesticides used in non-organic farming can damage ecosystems, poison waterways and endanger workers who can’t always afford safety equipment needed to protect them. That's why our new winter knits are made from organic cotton, so you can feel good about wearing something that’s conscious, cute and considered.
There’s another necessary layer to this beautiful story. Our Savannah Jacket and the new Savannah Cropped Jeans are our copper-coloured cords made from sustainable cotton. These feel-good, vintage-inspired, everyday essentials arrive in Chapter Two and pair to perfection with our prints and plains. And back by popular demand our best-selling denim returns. Timeless and supremely flattering, they're a great investment for now and forever.
To conclude this story of harmony and love, we’ve created the prettiest dresses and rompers made for you to twin with your little love. Each cute style is made with ease and movement in mind, sustainably crafted so your babes from 0-12 will bloom in a world where nature’s bounty continues to provide. These darling treasures will be available to shop in Chapter One.
For more about sizing and fit details we will release our Style Diary across Facebook, Instagram and our blog, with a live Q&A sesh on Instagram on Wednesday, 24th March.
Now’s the time to get wish listing and setting those alarms lovers.
Secret Garden Chapter One launches at 10am AEDT, Thursday 25th March.
Chapter Two launches at 10am AEDT, Thursday 08th April.
The countdown for Secret Garden is on 🍂
Muse: @isabelleimpala
Photographer: @cameron_mackie
Location: @talitsestatevineyard & @krinklewood
Creative Direction & Styling: @arnhem_arnhem_ & @ahhtash
Inspired by the rich palette of autumn, Secret Garden is a story of everyday moments & timeless style, infused with playful florals that add a touch of sunny nostalgia to even the coolest of days. We’re bringing you new and signature silhouettes, together with deliciously cosy knits to layer with vintage-style denim and cord, all effortlessly feminine and made sustainably with love for Mother Earth.
Our new print Amberley pays homage to the camellias and echinacea that flourish in autumn, coming in three distinct hues, Emerald, Ruby and Sapphire.
We’ve digitally printed these blooms onto 100% Lenzing™ Ecovero™. This beautiful fabric has a textured finish, with a soft drape and slightly heavier hand feel, making it perfect for moving into the cooler seasons. This goregous fabric is made sustainably from trees harvested from responsibly managed, renewable forests. These incredible fibres are carbon-neutral, pesticide free and require much less water than generic viscose. These feel-good fibres are created through an eco-responsible process with the water used to make wood pulp into a fibre being recycled and reused through a closed loop system, with any wastewater being purified and released safely back to nature.
This charming print comes in seven silhouettes: four that you’ve never seen before and three that are your favourite signature styles. With styles designed to suit all of our dream girls this collection will take you from slow mornings, to afternoon picnics under soft golden light, and on to those playful nights spent laughing with your loves. We know you need easy silhouettes to match your carefree spirit and laidback lifestyle; this collection was truly designed for you.
To compliment the story, we’re elevating your winter staples with Bella and Hope, our organic cotton knits. Bella arrives in Chapter One, she's unbelievably cosy, with vintage-inspired pointelle detailing and the most flattering drape, making her comfy and stylish - you might never take Bella off. Hope arrives in Chapter Two, with nostalgia levels at an all-time high. Like that 90’s treasure you’ve been dreaming of this cute cropped cardi with floral embroidery, scalloped edges and covered buttons is destined to become future vintage. And, Hope comes it two timeless colours - let's just say, one of each please!
These buttery soft knits are crafted from 100% organic cotton, making them a conscious layer to add to your winter wardrobe. Organic cotton conserves water, combats climate change and helps farmers to feed their families. No hazardous, synthetic pesticides, herbicides or fertilisers are used in the growing process. Organic farmers use natural methods like crop rotation to control pests and diseases, rather than chemical cocktails. Hazardous synthetic pesticides used in non-organic farming can damage ecosystems, poison waterways and endanger workers who can’t always afford safety equipment needed to protect them. That's why our new winter knits are made from organic cotton, so you can feel good about wearing something that’s conscious, cute and considered.
There’s another necessary layer to this beautiful story. Our Savannah Jacket and the new Savannah Cropped Jeans are our copper-coloured cords made from sustainable cotton. These feel-good, vintage-inspired, everyday essentials arrive in Chapter Two and pair to perfection with our prints and plains. And back by popular demand our best-selling denim returns. Timeless and supremely flattering, they're a great investment for now and forever.
To conclude this story of harmony and love, we’ve created the prettiest dresses and rompers made for you to twin with your little love. Each cute style is made with ease and movement in mind, sustainably crafted so your babes from 0-12 will bloom in a world where nature’s bounty continues to provide. These darling treasures will be available to shop in Chapter One.
For more about sizing and fit details we will release our Style Diary across Facebook, Instagram and our blog, with a live Q&A sesh on Instagram on Wednesday, 24th March.
Now’s the time to get wish listing and setting those alarms lovers.
Secret Garden Chapter One launches at 10am AEDT, Thursday 25th March.
Chapter Two launches at 10am AEDT, Thursday 08th April.
The countdown for Secret Garden is on 🍂
