The Making Of Indira

Discover the story behind our latest print capsule, Indira. Hand crafted in Jaipur on 100% organic cotton, this iconic print is a celebration of tradition.

Meet Shari, who leads a small but skilled team of artisan block printers and is a proud member of the World Fair Trade Organisation.

They are also committed to environmental practices and work exclusively with GOTS certified fabric and AZO-free pigment dyes.



Through Shari and her team's dedication to sustainability, they've successfully crowdfunded and built a water filtration and rain water catchment system to create a closed loop system for the block printed fabric wash water to be recycled and reused.