Sunset Avenue Resort Campaign & Launch Info
Featuring...
Muse: @taylu_me
Photographer: @tessleopold_
Hair & Makeup: @alexoustonbeauty
Creative Direction & Styling: @arnhem_arnhem_ & @ahhtash
Obsessed with the luxurious idea of doing nothing,
we’re vibing on delicate lace, breezy whites
& those easy, chic retro looks made for cruising.
Welcome to Arnhem Resort.
Launching at 10am AEDT, Friday 04th December.
These are the memorable outfits you need to know for an unforgettable summer.
Rafa is our pretty pastel check, in a playful hue we’ve called Tutti Frutti. Designed with a delicious dose of nostalgia this sweet summer story comes in a flirty Mini Dress, vintage style crop Top and cute little Mini Skirt. Crafted from 100% Lenzing™ Ecovero™ that’s produced in an eco-responsible way, this fibre is derived from certified renewable wood sources. Woven into our own custom fabric that has a beautiful crepe finish and that's wonderfully soft to touch.
Next we had to make cool things, for hot days - Playtime is our 100% organic cotton terry towelling story.
Destined to be future vintage you’re going to love the Playsuit, Bandeau and Shorts all inspired by 70s poolside attire, the kind of outfits that'll have you bring the heat.
By demand, our most covetable organic cotton story returns. With delicate lace, romantic details & feminine feels, Poeme comes in an enchanting Sundress, Mini Dress & Top. Fans will know that these dreamy designs sold out in minutes last year, and it’s taken twelve months to bring these timeless styles to you again. Don’t hesitate if you want to invest in wearable poetry this year.
We’re all about living and lounging in the moment, so naturally our cult favourite styles have returned in our new summer print Honey. We've made Bells, Bike Shorties and a Cami in the fresh and fruity hue, Rosé. Allowing for maximum comfort and ease of movement our signature Jersey blend is crafted from 89% Lenzing™ Ecovero™ and 11% elastane. And for maximum sustainability we've digitally printed the flowers - using 55% less water and significantly less dye waste compared to the other option of screen-printing.
No off-duty, resort-life vibe would be complete without lingerie. And we’re big fans of making intimates that are not only sexy and sustainable, but that are also designed to be seen. New Faith & Cherry styles are coming in Olive, White & Noir. Plus there’s the extra feel-good factor of knowing that when we couldn’t find a sustainable alternative to lace, our team spent two years developing their own recycled nylon fabric so that you could have a sexy, sustainable love story all of your own!
Being our biggest, most vibrant collection of the year, Sunset Avenue was shot in two locations.
Explore the next chapter of this magical summer collection here.
👙 ☀ 🌴 ️💦 🐚 🌺
