Forget Me Not Campaign & Launch Info
Shot on location in Western Australia’s Kimberley region 🌏
A sustainable collection for the rebellious woman, Forget Me Not is a sweet curation of rich & vibrant hues, woven into feminine silhouettes with a carefree, nostalgic aesthetic. Inspired by freedom of movement and an inherent sense of adventure, each beautifully soft treasure is designed to enhance the experience of your everyday. Expect to invest in a look that will be truly unforgettable.
This dreamy collection arrives over three chapters.
Chapter One launches at 10am AEST, Tuesday 20th July.
Chapter Two will be available at 10am AEST, Tuesday 3rd August.
Concluding this timeless story, Chapter Three launches at 10am AEST, Thursday 12th August.
Our new romantic print story is Stella. A creative bohemian expression of playful florals and nomadic style accents throughout the elegant, bold border. This beautiful print comes in three distinct hues – Rosehip, Pepper and Fennel. Each colourway deftly layers colours to make each treasure truly unique.
Stella is crafted from 100% LENZING™ ECOVERO™. These soft, durable fibres are made from certified renewable, raw wood pulp in a closed-loop process that has up to 50% lower emissions and water impact than generic viscose.
Our intricate artwork is then digitally printed onto these sustainable fibres, with Oeko-Tex 100 certification to ensure responsible use of chemicals, water and energy, so that the fabric is safe for you, our makers and the environment.
Artistic, relaxed, liberated – each silhouette from Forget Me Not has been designed with you, our dream girl in mind. From our signature blouse, to the new length maxi skirt, our seasonless essentials are elevated with this distinct new print to become that day to night forever treasure you’ll wear on repeat. This collection delivers four timeless dress styles: from our classic tunic and midi dress to the new tea dress and playdress. Equal parts effortless and cool, there’s a length and shape to suit everyone. Concluding the Stella print story is the new and noteworthy long sleeve playsuit and a playful, vintage-inspired top. We’ve also created matching accessories, with a headscarf arriving with Chapter One, and an adorable dog bandana launching with Chapter two.
Pairing back perfectly with Stella in Pepper, Story in Midnight is an investment piece that will never go out of fashion. Coming in a Blouse and Sundress these stylish neutrals are lovingly detailed with Broderie Anglaise, delicate lace inserts, and playful frills to create romantic, timeless pieces that will form the building blocks for your sustainable wardrobe. Crafted from 100% GOTS certified organic cotton, with Oeko-Tex 100 certification you can be assured that Story was created with the utmost respect for both people and planet.
Our concluding chapter brings something wonderful and new. Christina is a vintage-inspired paisley in charming pink and iris hues. Available in a blouse, skirt and two dress lengths each piece has a delicate femininity with bohemian charm. We’re in love with the decadent texture of the new fabric used for Christina. The crinkled finish of this LENZING™ ECOVERO™ has a strong nostalgic appeal.
Watch our dream girls below try on the new silhouettes in sizes 8, 10 & 14 from both Chapter One and Chapter Two...
To help compare your sizing…
Sammy size 8 measures - bust 78cm, waist 66cm, hips 94cm, height 181cm.
Tahlia size 10 measures - bust 95cm, waist 80cm, hips 100cm, height 165cm.
Orchid size 14 measures - bust 84cm, waist 99.5cm, hips 106cm, height 175cm.
We hope that you fall in love with this stunning new collection, because each tree and each flower is a gift from Mother Earth, who asks that you Forget Me Not.