Forever Young Campaign & Launch Info

We are beyond pleased to present you with the first look at our Forever Young campaign! This incredible collection was shot on film in Palm Springs at a beautiful location that oozed the 70s aesthetic we desired.

Our muse, Ruby Campbell enjoys an idyllic day at a mid-century modern dream perched in the hills of Palm Springs. Bathed in soft, golden light she awaits her friends to come over for some cocktails and to listen to the latest additions to her vinyl collection. After golden-hour hits they dance the night away in breezy, vintage-inspired dresses, embracing their free spirits as if they were truly the iconic rock & roll muses of the 70s. Anita Pallenberg, Bebe Buell, Bianca Jagger, and Pamela Des Barres were just some of the women we had in mind when creating Forever Young.

It's a collection for the history books and certainly one that will land as a new cult favourite.

Volume 1. launching at 10am AEST, Tuesday 28th September.
Volume 2. launching at 10am AEDT, Thursday 7th October.

Whimsical, bohemian and unmistakably Arnhem this collection goes back to our free-spirited roots. We embraced a sense of nostalgia and took it back to where and why Arnhem started – the joy in creating. The collection boasts a soft palette of pastel shades, contrasted with accents of bold colour. Our new print Dylan is offered in three fresh hues: Amber, Crystalline and Desert Rose.

Our Forever Young girl embodies the bohemian, arty and cool aesthetic of the 70s that we all know and love so dear. Our silhouettes combine vintage Arnhem treasures elevated and reimagined, with new, never seen before styles to delight the avid collector. Each timeless piece reinvented in sustainable fabrics so we can give Mother Earth a bit more room to breathe. We all know she needs it.

Our new signature print Dylan is Crafted from 100% LENZING™ ECOVERO™
This soft, luxurious, fabric is durable with a textured finish, the same touch and feel as Stella, Audrey and Bijoux. Crafted from renewable raw wood pulp, derived from responsibly managed forests, with up to 50% lower emissions & water impact than generic viscose. And for extra feel-good factor we plant 33% more trees that we take – how cool!
Muse: Ruby Campbell
Photographer: Ali Mitton
Stylist: Arnhem Bickley

Get in the mood with our Forever Young playlist

Press play, over and over again 🕺