Daydreamers Club Campaign & Launch Info

Calling all daydream believers.

If you’re yearning for days that seem to last a lifetime, the smell of frangipani in the air, the taste of salt on your skin, and the energy that comes with the promise of new adventures… we’ve got something for you.

Drop One, Swim & Resort – launching at 10am AEDT, Thursday 21st October.
Drop Two, Summer Essentials - launching at 10am AEDT, Friday 29th October.
Set an iCal Reminder | Goole Calendar Reminder

It’s the dream we are all longing for in a wardrobe that doesn't miss a beat.

We’re kicking off with vintage bikes, where the clear turquoise river meets the ocean, in our favourite bikini and little else, aside from the most feminine coverups that will happily take us into the night via sunset drinks.

The sequel is designed to invite you to step into the feeling of fun, free-spirited youth, connecting with friends as you explore, slow down and nurture nature. A vibrant wardrobe of elevated, feminine go-to basics that can be worn again and again without losing their magic.

Each timeless piece has a carefree ease and charm to match your laidback lifestyle. Sustainably designed with a deep love for our planet, so you can look and feel good. Our swim is crafted from ECONYL® regenerated nylon, and our summer essentials from Lenzing™ Ecovero™ and Organic Cotton – some of the most sustainable fibres on the planet.

This is your invitation for escapism: view the dreamy details of Drop One, in our Daydreamers Club campaign.


Muse: Casey James
Muse: Ebony Hunter
Photographer: Jana Kirn
Stylist: Arnhem Bickley